Our Story
iSTYLEUP’s story began in 2014. When I was planning a fashion incubation project, I spoke to and analyzed what young designers need to launch a successful fashion label. What is the key to success? Creativity? Well, absolutely. Design technique and handcrafting talent? It is presumed they should have learned so in the institutions and only experience would refine this. Business sense? Sure, but again, we couldn’t do much for that, and experience is probably the only way to help them improve. Marketing and PR? Yeah, bingo! This is the area that designers struggle with. Not because they don’t know or can’t accumulate the knowledge, but because to achieve this goal one needs money and resources! Can a fashion incubator help? Yes, a bit of PR, but just short-term. In the long run, an incubator’s mission and use of resources are not to assist designers in marketing their line, especially after they have been out in the world for a while. Competitive pricing? Here you go! I see so many designers that are great, but just high quality designs alone cannot sell. Why? It’s the quantity issue. Designers cannot place large quantity production orders because they don’t know how many they can sell! It’s a chicken-and-egg loop – low quantities make costs high, thus making the price high, therefore creating low sale volume. (more)
As the Director of the fashion incubation project, I thought hard on how we could help the designers and really make an impact on the fashion eco-system. Flooding of mass fashion or exaggerated luxury brands has squeezed the livelihood out of independent designers and dried out the individual style of the people. One day, I met a young designer and she told me her story; I started to form an idea of launching a very dedicated platform helping creative fashion talents to market products globally…
She is a very talented womenswear designer and I like her designs. One year ago, she participated in a fashion week and rented a booth there. There were a few buyers that liked her designs but none of them placed orders. They wanted to see her label survive for several seasons before ordering from her line. Buyers don’t take risks! At the end of the fashion week, she didn’t get any orders. As she couldn’t afford continuous burning of money to promote her brand, she had no choice but to go back to corporate designer jobs. It really impacted me. Why are our rights as consumers to access some new creative designer labels always taken away by the conservative buyers whose priority is to safeguard their jobs? Why is the designer’s fate determined by this elite buyer circle? From that moment, I decided to create iSTYLEUP. I believed I could make more of an impact and help new designers, if I developed iSTYLEUP, than operating the incubator.
What if we could help designers and boutiques to sell products to the customers overseas directly? What if we could let more people know and appreciate designer fashion? By conglomerating designers of different characters and boutiques of different styles, we could have more resources and make a bigger impact on the market. That’s how iSTYLEUP began. To once again summarize our mission – we connect talented designers and stylish boutiques with consumers, in a more direct and appealing way. On top of that, we encourage exchange of fashion ideas and inspirations among people.
Inspire, be inspired!
- Harry Chai, Founder of iSTYLEUP

What is iSTYLEUP?


· An online and globally curated marketplace for designer fashion and accessories
· A pre-order platform for next season's designer fashion and accessories
· A social platform for a fashion-forward community

Why iSTYLEUP?


· Find unique fashion and accessories from unique designers and boutiques over the world
· Inspire and be inspired in the fashion community
· Enjoy pre-order privileges of newest designer collections

How does it work?


· We curate the best and unique designer labels and boutiques all over the world and bring them to your screen
· We facilitate social interaction and inspiration between fashion enthusiasts
· We let you stay ahead of fashion trend by pre-ordering the next season collections from your favorite designers
INSPIRE, BE INSPIRED

Style is not just the clothes you wear. It’s an attitude, a statement, and a reflection of you.

However, with the flooding of fast fashion, it is hard to keep your individual style.

iSTYLEUP is here to bring you a brand new shopping and social experience of designer fashion and accessories!
SHOP INDEPENDENT

We curate the best and unique independent designer labels and boutiques from all over the world and bring them to your screen, breaking through the location barrier.

Shop unique fashion and accessories from worldwide designers and boutiques, who are difficult to be found in your city.
PRE-ORDER

Our pre-order platform allows you to get the latest upcoming designer fashion and accessories before the official launch.
SHARE YOUR STYLE, AND SHOP SOCIAL

Share your fashion inspirations with friends and the iSTYLEUP community: Create outfits, snap looks, curate your favourite fashion pieces. Also browse others’ ideas, follow other users, your favourite bloggers and designers as well.

All social content is immediately SHOPPABLE!
STAY FRESH

Stay up to date on the latest designer fashion news, trends, and our recommendations.

iNEWS
General fashion industry content, designer interviews, and runway reviews.

iTREND
Latest seasonal trend reports, street style, and lifestyle trends.

iPICK
Our recommendations on designer items, lifestyle products, and more.
Our Story
iSTYLEUP’s story began in 2014. When I was planning a fashion incubation project, I spoke to and analyzed what young designers need to launch a successful fashion label. What is the key to success? Creativity? Well, absolutely. Design technique and handcrafting talent? It is presumed they should have learned so in the institutions and only experience would refine this. Business sense? Sure, but again, we couldn’t do much for that, and experience is probably the only way to help them improve. Marketing and PR? Yeah, bingo! This is the area that designers struggle with. Not because they don’t know or can’t accumulate the knowledge, but because to achieve this goal one needs money and resources! Can a fashion incubator help? Yes, a bit of PR, but just short-term. In the long run, an incubator’s mission and use of resources are not to assist designers in marketing their line, especially after they have been out in the world for a while. Competitive pricing? Here you go! I see so many designers that are great, but just high quality designs alone cannot sell. Why? It’s the quantity issue. Designers cannot place large quantity production orders because they don’t know how many they can sell! It’s a chicken-and-egg loop – low quantities make costs high, thus making the price high, therefore creating low sale volume. (more)
As the Director of the fashion incubation project, I thought hard on how we could help the designers and really make an impact on the fashion eco-system. Flooding of mass fashion or exaggerated luxury brands has squeezed the livelihood out of independent designers and dried out the individual style of the people. One day, I met a young designer and she told me her story; I started to form an idea of launching a very dedicated platform helping creative fashion talents to market products globally…
She is a very talented womenswear designer and I like her designs. One year ago, she participated in a fashion week and rented a booth there. There were a few buyers that liked her designs but none of them placed orders. They wanted to see her label survive for several seasons before ordering from her line. Buyers don’t take risks! At the end of the fashion week, she didn’t get any orders. As she couldn’t afford continuous burning of money to promote her brand, she had no choice but to go back to corporate designer jobs. It really impacted me. Why are our rights as consumers to access some new creative designer labels always taken away by the conservative buyers whose priority is to safeguard their jobs? Why is the designer’s fate determined by this elite buyer circle? From that moment, I decided to create iSTYLEUP. I believed I could make more of an impact and help new designers, if I developed iSTYLEUP, than operating the incubator.
What if we could help designers and boutiques to sell products to the customers overseas directly? What if we could let more people know and appreciate designer fashion? By conglomerating designers of different characters and boutiques of different styles, we could have more resources and make a bigger impact on the market. That’s how iSTYLEUP began. To once again summarize our mission – we connect talented designers and stylish boutiques with consumers, in a more direct and appealing way. On top of that, we encourage exchange of fashion ideas and inspirations among people.
Inspire, be inspired!
- Harry Chai, Founder of iSTYLEUP

What is iSTYLEUP?

· An online and globally curated marketplace for designer fashion and accessories
· A pre-order platform for next season's designer fashion and accessories
· A social platform for a fashion-forward community

Why iSTYLEUP?

· Find unique fashion and accessories from unique designers and boutiques over the world
· Inspire and be inspired in the fashion community
· Enjoy pre-order privileges of newest designer collections

How does it work?

· We curate the best and unique designer labels and boutiques all over the world and bring them to your screen
· We facilitate social interaction and inspiration between fashion enthusiasts
· We let you stay ahead of fashion trend by pre-ordering the next season collections from your favorite designers
INSPIRE, BE INSPIRED

Style is not just the clothes you wear. It’s an attitude, a statement, and a reflection of you.

However, with the flooding of fast fashion, it is hard to keep your individual style.

iSTYLEUP is here to bring you a brand new shopping and social experience of designer fashion and accessories!
SHOP INDEPENDENT

We curate the best and unique independent designer labels and boutiques from all over the world and bring them to your screen, breaking through the location barrier.

Shop unique fashion and accessories from worldwide designers and boutiques, who are difficult to be found in your city.
PRE-ORDER

Our pre-order platform allows you to get the latest upcoming designer fashion and accessories before the official launch.
SHARE YOUR STYLE, AND SHOP SOCIAL

Share your fashion inspirations with friends and the iSTYLEUP community: Create outfits, snap looks, curate your favourite fashion pieces. Also browse others’ ideas, follow other users, your favourite bloggers and designers as well.

All social content is immediately SHOPPABLE!
STAY FRESH

Stay up to date on the latest designer fashion news, trends, and our recommendations.

iNEWS
General fashion industry content, designer interviews, and runway reviews.

iTREND
Latest seasonal trend reports, street style, and lifestyle trends.

iPICK
Our recommendations on designer items, lifestyle products, and more.
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