Xiao Li, born in Qingdqo, studied fashion at the London College of Fashion and the Royal College of Art, where she graduated with MA in Womenswear Knit wear and integrating the innovations yarns and tesxtures. Her collection may not be visually striking, but the fun is evovlving from the minimalism design and changing the soft impression of knitwear, creating the design with the sense of space and wearability at the same time. She dyes the fabric, prepares the samples and knits the clothes all by herself.
Since 2012, she has gained many fashion awards to prove her talent. Mercedes-Benz China Designer Award his her fifth award. She combined classical techniques with innovation elements such as silicone rubber to create the knitwear like marshmallow and change the soft knitwear materials. Her innovation design made her shine and gained attention.The British Vogue described it as "the marshmallow chic", and she won Italy's Pitti Filatti 'Feel the Yarn' compettion, the Loro Piana Award and the Diesel International Talent Support (ITS) Award.
The Best Designer 2015 - Xiao Li - China
Xiao Li 2013 Collection
Source: Xiao Li
China actress Fan Bingbing wore a pale-yellow chunky-knit sweater by Xiao Li at “One Night Surprise” Shanghai Press Conference
Source: Red Carpet Fashion Awards
Source: Xiao Li
Xiao Li always regards her brand as a young contemporary brand rather than a luxury brand. In her latest collection, she pressented her inspiration in the subject of 'Stay Healthy, Avoid Fashion' to unveil her viewpoint that the current fashion industry is unhealthy like a genetic food, just focusing quick return but ignoring quality.
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